Favorite Snack Bites Back

Cheez-its are my favorite snack of all time. It started years ago when my older brother used to bring them home, along with some Pepsi. Since they had been bought with his own money, and my parents couldn't afford to keep such extravagant snacks on hand, they became a highly prized treat to me. Every so often he would be generous enough to share them with me. If I was being an annoying little sister (hardly ever!), he would withhold the prize.

Snack Promised Prizes - Disappoints in a Big Way!!

On a recent road trip my daughter was kind enough to pick up my favorite snack for the car ride. I held off for as long as I could since these little wonders are not on the approved list of my current food plan. Finally, I gave in and grabbed the box. I couldn't wait to open it just for the sheer pleasure of the their taste. Then, right before my eyes, I saw that my beloved little Cheez-its promised me a PRIZE!! Oh my! It was just about more fun than I could stand. All I had to do was look inside to see what kind of wonderful prize awaited me.

I flipped open the first half of the box top....and then the second....and there it was. As fast as my hopes were launched skyward they were dashed to the ground. "Sorry....you are not a winner", it said.

Really? Seriously? Did you not understand, little snack, what you have meant to me all these years? Part of me said to just give up on the little bite size joy-stealers but then I read the line below...."please try again - you could win a prize". Well, okay then. I'll just have to live with being a winner on another day. I can do that.

It must be good for us to wait for a "win" - for the "prize". Anticipation is a wonderful feeling. It's like waiting for Christmas and planning in the waiting time for the whole big experience. It's also like waiting for Heaven. Anticipating and preparing for the whole big experience of a lifetime. God gives us some great direction in His Word for that. Just open it and read it. Philippians 3:14.

Some fun Cheez-it facts for you-

Cheez-It is an American snack food cracker manufactured by the Kellogg Company. They are roughly 26 by 24 mm (1.0 by 0.95 inch) square-shaped crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices. There are a variety of related Cheez-It products, including white Cheddar, Parmesan, garlic, Cheddar jack, Pepper Jack, Italian Four Cheese, reduced fat, Snack Mix (formerly called Party Mix), Snack Mix Double Cheese, Hot & Spicy (made with Tabasco), Cheez-It Duoz Sharp Cheddar & Parmesan and Duoz Smoked Cheddar & Monterey Jack, and lastly the Cheez-It Big which is a larger cracker more suitable for garnishing or dipping.^[1] They are similar to Kraft Cheese Nips.

A Cheez-It cracker, shown near actual size on a 100 ppi monitor

According to the United States Patent and Trademark Office trademark records, the first "Cheez-It" Cheese Crackers were sold by Green & Green Company of Dayton, Ohio in May 1921. After the Wall Street Crash of 1929, The Green & Green Company was acquired by The Sunshine Biscuit Company, founded in 1902 as the Loose-Wiles Biscuit Company. The Keebler Company acquired Sunshine in 1996, and Keebler was in turn acquired by Kellogg in 2001. Cheez-It crackers are still sold under the Sunshine label.^[2]

A former advertising slogan was "Get your own box" which was found on the backs of most boxes. One side also contained the so-called "Anatomy of a Cheez-It." In mid 2007, the boxes were changed to show a picture of a large wedge of cheese labeled "Actual Taste," while a Cheez-It is shown propping it up, labeled "Actual Size." The new slogan in place of "Get Your Own Box" is "The Big Cheese", with Jim Cummings as the spokesperson of the television commercials for it.^[3] (This source is from a user review)

"THE BIG CHEEZ EVEN HAS IT'S OWN WEBSITE:

WWW.CHEEZIT.COM

GET ME A PEPSI !!